website marketing

search engine marketing and optimisation

Unfortunately it's not enough to have a stunning website, visitors won't come to your site unless they know you exist! In the online world there are millions of websites out there, and with that many other businesses it's easy for your site to get lost. By getting to the top of the search engine rankings you can tap into this vast potential of visitors, boosting your traffic, leads and ultimately sales! The big question is, how can you get to the top?

our solution - professional search marketing

With the benefit of years of search optimisation experience we have the capability and knowledge to turn your website from a liability into a highly prized asset for your business. There are hundreds of factors that search engines take into account when deciding where your website will appear in their lists. When we create your strategic marketing plan, we consider these factors, and what it will take for you to gain an advantage on your competition and get to the top.

The benefits of being on the exclusive first page of search engine results can be huge. Imagine you sell sunglasses online, and you were targetting the highly competitive phrase 'sunglasses'. In August 2008, Google reports that there were approximately 1.83 million searches for this keyword. Back on page twenty-something you are unlikely to receive very much traffic at all. Now once your website is optimised, we can get you onto the first page - directly in front of those consumers. Say for argument's sake you receive only 10% of the visitors who have searched for 'sunglasses', which would be 183,000 visitors per month. Even if you only have a 1% conversion rate and an average order value of £30, you would be making nearly 2,000 sales per month, totalling £60,000 in revenue!

we increase conversion rates

When we create your marketing plan to drive your website forward, we will look at a multitude of factors which will not only increase the amount of visitors, but will make the visitors you have more likely to purchase. From layout design to navigation, we will ensure that your website is not under-performing in any way. Imagine we fix a problem with your website's navigation that has been stopping visitors quickly being able to find their way around your site - consequently we increase the conversion rate from 1% to 2%, which means an extra £60,000 in revenue a month!

free website performance report

If you would like to start reaping the benefits of our search marketing expertise, why not send us your requirements using our online enquiry form or call 0845 652 1716 to receive your free website performance report. From this document we will identify any problems with your site and suggest solutions to ensure your website is reaching it's maximum potential.