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Since the widespread use of the internet from the 1990s, companies of all shapes and sizes have gradually adopted the internet as a successful vehicle for a variety of purposes. In comparison to a physical store, a website provides a cost-effective method of conveying information to potentially billions of individuals. As you are probably aware, a website can do much more than just convey information, it can provide a platform to distribute and sell products around the world. Some companies use their website to promote their offline business, whilst for others it is their website which is the actual business. Unfortunately, websites do not guarantee any traffic from scratch, and a variety of aspects need to be implemented to ensure they are promoted effectively, and gain as high a volume of traffic as possible. A lot of considerations need to be made in the design and construction of the website, for which it is usually the responsibility of your web design company. For example the structure needs to favour search engines - as you will see later in this guide, website designed solely by use of frames, Flash and images will not achieve high rankings in the search engines. The link structure of your website should also be optimised so that each page has a link to it from somewhere else on the site (generally the more links the better). Finally, Search Engine Optimisation (commonly abbreviated SEO) should be undertaken on the website to ensure it achieves as high a ranking as possible. Whilst they are the main design and construction considerations, website promotion needs to continue even once the site is launched. Factors such as inbound link structure, quality and quantity, together with article and press releases are very important. It is also extremely beneficial for a site to 'grow' over time - the more high quality and unique content the better, even if it is just your latest company news or 'blog'. This guide aims to provide an introduction to website promotion so you as a website owner can understand and put into practice those aspects that will hopefully generate a high level of quality traffic for your website, and ultimately increase sales. This is a complex process, however, and if you don't think the DIY trial-and-error SEO approach is for you, then please feel free to contact us about our Search Engine Optimisation and Website Promotion packages.
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