Search Engine Optimisation (SEO) Introduction
|
|
|
|
To begin with, a search engine is an online application such as Google, Yahoo or MSN which you are probably familiar with, that enables you to find documents and items on the Internet with ease. All you have to do is enter your search phrase into the search engine and it will calculate which website is most relevent to the search phrase you entered. SEO or Search Engine Optimisation is the process of 'tweaking' certain aspects of your website to increase your rankings for certain keywords or keyword phrases within the search engines. SEO is essential to the success of any website, as although you may have the best range of content online for your industry, if it is not optimised for the search engines then it will never reach its potential in terms of traffic. In some cases, it may never even draw in visitors at all! Consequently it is essential that the various techniques are utilised to aid your website's rankings, however the aim is definitely not to deceive search engines as this will harm your promotion campaign. The series of articles in this Website Promotion Guide outlines only those SEO techniques that are tried and tested successful methods however there are other methods that are described elsewhere on the Internet which will harm your rankings, and these should be avoided. If you are in any doubt as to the safety of certain SEO techniques, then please contact our SEO experts for advice. (Please note that if you have had your website designed by AeroDesigns then your website will have been optimized for the search engines during the design process)
|
