New Client Website Launched for Adtronik
We have recently completed and launched a website for Adtronik which was commissioned by the public sector organisation ‘Newcastle Science City’. The website was set up to promote an innovative and advanced new technology based on in-image contextual advertising. In English this basically means that they will be offering Pay Per Click advertising within images – using advanced image recognition technology developed by US and UK universities.
I’m sure once the word gets out and this technology is rolled-out to production websites it will grow exponentially in quite a short amount of time. Personally I’m quite excited by this and the potential that this will have to compete against rival major ad networks and methods!
We really enjoyed working on this project and with Pradeep Raman, an Innovation Manager at Newcastle Science City, and are delighted to launch the site with a range of advanced features, such as…
- SIFR search optimised font-styled headings, so we can still offer gorgeous headings that are both SEO-friendly and meet accessibility guidelines.
- Javascript system for the live advertising demos – complete cross-browser support from the decrepit Internet Explorer 6 to Firefox 3
- Integration of blogging system and customisation to offer a consistent visual presentation to the rest of the site.
Written by Chris Pangburn.
