Don’t Fall For ‘One Size Fits All’ SEO
After reading through a web design forum earlier today, one topic caught my interest regarding certain SEO software packages which claim to be able to achieve first page results on Google for customers websites. First of all, they can’t, simple as that. It’s a fact that for the majority of even slightly competitive keyword phrases, no automated tool will be able to cut the mustard when it comes to achieving results…
SEO is very much an intuitive process involving a multitude of factors from high quality website content, inbound links, on-site search optimisation, site link structure etc.. It needs a human eye to assess the level of competitiveness of the keyword, and develop a strategy accordingly. If you read the terms and conditions of many of these SEO software packages which make such claims, you will probably see that the first page results they quote are based upon a number of unrealistic (or just plain stupid) assumptions. For example, one major SEO software package states that to achieve the results it promises, your website must have more inbound links than the current most competitive sites. Well, to any seasoned SEO consultant, that really isn’t much of a surprise and would form the basis of most SEO campaigns anyway.
SEO software packages are not the panacea in achieving the much coveted first page of Google (or any other search engine for that matter!), and should only be used for a small fraction of the overall SEO strategy (mainly on-page optimization). Despite all of the above comments, these packages may help business owners new to SEO to gain an appreciation into some of the factors that go into on-page optimisation, however don’t be fooled into believing claims of ‘first page of Google’ other than by an experienced SEO consultant or company that can actually back up their claims.
Tags: optimisation, optimization, search, search engines, seo, SEO packages, SEO software
Written by Chris Pangburn.
