We’re currently working for a client in a really competitive industry that has quite a large daily budget for their Adwords Pay Per Click (PPC) campaign. As it’s a competitive industry they also have to bid a very high cost per click (CPC) just to stay on the first page. Consequently any improvements in campaign performance are likely to provide huge financial benefits.

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Since the publication of our recent article about VoIP for small businesses, we have discovered another good value (in fact free) VoIP provider that offers free local, national and quite a lot of international outbound calls, with no setup or monthly fees. The call provider is VoipCheapCom and it would be a perfect outbound complement to using SkypeIn for your inbound calls.

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For a small business, telephony costs can represent a sizable proportion of total variable costs. Consequently it makes sense to try and reduce your phone bill in any means possible. VoIP (or voice-over internet-protocol) is a method that is becoming increasingly popular by small business owners and employees to communicate on the phone, but via the Internet instead of a normal landline. All you need is the simple and free to install software and a high quality headset with a boom microphone ideally. According to a survey released by BT on the 27th March 2007,  over 25% of SME’s are currently utilising VoIP, and this is set to rise to 48% over the coming year! This has the potential to save businesses a fortune, read on to find out how.

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