After reading a popular SEO  / webmaster forum recently, one of the questions someone had posted was “how many <h1> title headings is acceptable in Google?“.  Firstly for any non web designers, a <h1> tag is the code that means basically ‘the most important heading of the page’. By definition there should only really be one of these per page, for a range of reasons. Firstly, for a website to be accessible it has to be easily understood by screenreaders, which are used by vision-impaired users. To these users, the structure of the page and the semantics of the code make the text ‘flow’ in a logical and understandable fashion. Having multiple <h1> heading title tags can impair their understanding as it confuses the structure of the page, and might create a somewhat disjointed experience.

Read the rest of this entry »

We have recently completed and launched a website for Adtronik which was commissioned by the public sector organisation ‘Newcastle Science City’. The website was set up to promote an innovative and advanced new technology based on in-image contextual advertising. In English this basically means that they will be offering Pay Per Click advertising within images – using advanced image recognition technology developed by US and UK universities.

Read the rest of this entry »

At AeroDesigns we believe it is important to offer the best customer service experience to all our website design clients. This encompasses the whole spectrum of enquiries, from sales enquiries to the support helpdesk and accounts enquiries. More and more companies let this slip these days, or take too long to resolve problems and answer enquiries. We think it is about time we raised the bar and set some tangible and transparent standards that we aim to stick to, such as:

Response Times

• Sales enquiries: 3 hours
• Support requests: 2 hours
• Accounts queries: 12 hours
• ‘Out of hours’: 14 hours

Any customers that use Google Checkout as a payment method on their ecommerce website should keep an eye on the service to make sure it is functioning as usual. Reports from online forums and Twitter users have mentioned that when a customer clicks to pay with Google Checkout, Google’s service is showing as offline. Apparently this is mainly affecting the UK Google Checkout service, however US users also seem to be having some problems.
Read the rest of this entry »

I recently read a post which stated that having a well- designed website will help increase incoming leads that a business generates. My first thought was that this was pure common-sense – the better the website design the more likely it is to generate leads! On second thoughts, however, it wasn’t quite as patronisingly simple as it seemed to some people.

Read the rest of this entry »

We’re currently working for a client in a really competitive industry that has quite a large daily budget for their Adwords Pay Per Click (PPC) campaign. As it’s a competitive industry they also have to bid a very high cost per click (CPC) just to stay on the first page. Consequently any improvements in campaign performance are likely to provide huge financial benefits.

Read the rest of this entry »