An internet merchant account is a special type of bank account that a business requires before it is allowed to accept credit card payments directly. The internet merchant account (IMA) is separate to the normal business bank account, and the bank providing the IMA doesn’t have to be the same bank as the normal bank account. Unfortunately the providers of the IMAs charge not only a percentage sales fee, but also a setup fee, which sometimes can be quite hefty! This article provides a description of what you can do to avoid having to pay the internet merchant account setup fees and reduce the transaction fees…

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Being in the web design industry myself, I come across a lot of website owners who pay for an all-singing all-dancing website, only to discover one year down the line that a website unfortunately won’t promote itself and are dissatisfied with the lack of visitors. As a business owner, you need to be aware of what strategies you (or your search engine optimisation (SEO) company) need to employ. Just as there are a huge variety of websites, there are also various promotion methods which suit certain website types more than others, and a combination of strategies should be used. Read on to find out what strategies will work for your website…

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Not only is Skype useful for the day to day calls made as part of your business, it also has an even more powerful application whereby it can increase the productivity of your cold calling – particularly if you are a large volume user. Certain features of the Skype service make it an advanced solution for completing those cold-calls even more quickly than using a standard telephone. Read on to find out how to increase your marketing team’s productivity by utilising Skype…

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