April 2007 Google PageRank Update In Progress
April 30th, 2007 by 
Chris Pangburn
After much waiting, the second 2007 Google PageRank Update is finally in progress! If you go to our multiple datacenter PageRank tool and enter your website URL, you will see that the datacentres are reporting varied PageRank values, indicative that a PageRank export has just taken place.
With the start of January 2007 seeing the last PR update, it has been expected that April would result in the next update. True to form, albeit nearly into May, the update has occurred in April, and shows that Google is still operating almost quarterly updates.
What new PageRank values have your websites received?
If you’ve been building links manually or have quality content that receives inbound links then it is highly likely that your PageRank will have increased. If, on the other hand, you haven’t added links or they have even decreased in quantity, then unfortunately your PageRank may have decreased. Not that it necessarily matters unless you’re trying to sell links on your site, as PageRank doesn’t translate into high search engine rankings by itself. Your inbound links also need to have a good anchor text relevence and be from trusted and reputable sites to boost your rankings. Combine this with great content and a high PageRank value will probably mean that you will rank more highly for your ‘big money’ keywords, and you will gain significantly more visitors from the ‘long tail’ keywords.
The January 2007 PR update gave very new pages higher PageRank values than older pages on the same website, even if they didn’t have a quality inbound link structure! The April 2007 update, however, doesn’t seem to have given new pages (those created within the last month) any PR at all (well not any on our site). Perhaps if a new page has been the target of a widespread link campaign then the PR may have increased, please let us know about what effects the April 2007 Google PR update has had on your website…
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