the aerodesigns web design blog

Why Speculative Web Design Work Harms Everyone

June 20th, 2013

If you’re not familiar with the term, ‘speculative’ web design work basically refers to when companies are either asked to or create design work before they have even won the contract. From a client’s perspective, initially this seems like a great idea, as they ask or receive multiple designs created for their project and so they can pick and choose. When you consider what should ideally go into the design process, you’ll understand that these ‘speculative designs’ are typically boilerplate designs, possibly templates, and haven’t been created with the care and attention that is required.

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We’ve Updated our Web Design Portfolio!

June 14th, 2013

Well it may seem ironic but we spend so much time working on websites for our clients that we haven’t had time to update our own portfolio of websites we have designed and developed. It would be a shame to not put these on as there are lots of websites that we’re very proud of, and that are working well for our clients. Some of the recent ones include Aviation Job Book, Trojan Tactical and Maid & Butler for example. All of those are a lot more advanced than a simple brochure website.

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CMS Website for ‘The Candy Bar’ Launched

June 11th, 2013

the-candybar-websiteWe’ve just launched a ‘tasty’ (excuse the pun please) website for a North East based company called ‘The Candy Bar’. They have recently started trading and provide sweets for weddings. They aren’t just a traditional candy cart however, as the company owner Dawn Towart will be serving the sweets from stylish acrylic martini glasses, providing a true ‘bar-like’ experience. Obviously this bar is open to both kids and adults, and I’m sure there will be many adults making good use of it!

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Does Cufon have any negative SEO effects?

October 3rd, 2011

As a brief introduction for the non web-designers out there, Cufon is basically a way that we can use fancy fonts on the web without being restricted to the favoured few (eg: Arial, Times New Roman, Verdana etc..). For many years those stock fonts were the only choice we had and designers craved a way to ‘pretty up’ their sites and have the same freedom that print designers have.

A few solutions arose thanks to much hard work (probably unpaid!) by the founders of Cufon (Simo Kinnunen) and sIFR (Mark Wubben). These two achieve relatively similar results visually, but behind the scenes they work in very different ways, and each has their pros and cons. Both are based on Javascript and utilise the jQuery library, however sIFR creates Flash files (no support for iPhones / iPads then), whereas Cufon uses HTML5 < canvas > elements. Anyway, that’s enough background for now, this isn’t meant to be a debate between sIFR and Cufon, as there are a few more modern alternatives worthy of consideration (Fontdeck and Typekit) nowadays.

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Launch of Festival Production Company ‘IGOE ltd’ Site

July 11th, 2011

We have just launched a fresh and slick new website for a IGOE ltd. They wanted to completely revamp their existing site, which was very wordy and didn’t convey the business and its achievements in the best light. We rearranged the package pages, using some fancy jQuery to make them much more dynamic and interactive. Their festival and event pictures look amazing, so we maximised the space these took up to create visual impact.
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Web Design for Search Engines or Users?

April 23rd, 2010

After reading a popular SEO  / webmaster forum recently, one of the questions someone had posted was “how many <h1> title headings is acceptable in Google?“.  Firstly for any non web designers, a <h1> tag is the code that means basically ‘the most important heading of the page’. By definition there should only really be one of these per page, for a range of reasons. Firstly, for a website to be accessible it has to be easily understood by screenreaders, which are used by vision-impaired users. To these users, the structure of the page and the semantics of the code make the text ‘flow’ in a logical and understandable fashion. Having multiple <h1> heading title tags can impair their understanding as it confuses the structure of the page, and might create a somewhat disjointed experience.

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New Client Website Launched for Adtronik

April 13th, 2010

We have recently completed and launched a website for Adtronik which was commissioned by the public sector organisation ‘Newcastle Science City’. The website was set up to promote an innovative and advanced new technology based on in-image contextual advertising. In English this basically means that they will be offering Pay Per Click advertising within images – using advanced image recognition technology developed by US and UK universities.

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Raising the Bar – Customer Service Targets

April 13th, 2010

At AeroDesigns we believe it is important to offer the best customer service experience to all our website design clients. This encompasses the whole spectrum of enquiries, from sales enquiries to the support helpdesk and accounts enquiries. More and more companies let this slip these days, or take too long to resolve problems and answer enquiries. We think it is about time we raised the bar and set some tangible and transparent standards that we aim to stick to, such as:

Response Times

  • Sales enquiries: 3 hours
  • Support requests: 2 hours
  • Accounts queries: 12 hours
  • ‘Out of hours’: 14 hours
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Google Checkout Payment Problems on Ecommerce Sites

April 7th, 2010

Any customers that use Google Checkout as a payment method on their ecommerce website should keep an eye on the service to make sure it is functioning as usual. Reports from online forums and Twitter users have mentioned that when a customer clicks to pay with Google Checkout, Google’s service is showing as offline. Apparently this is mainly affecting the UK Google Checkout service, however US users also seem to be having some problems.

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Great Web Design = Great Business

April 6th, 2010

I recently read a post which stated that having a well- designed website will help increase incoming leads that a business generates. My first thought was that this was pure common-sense – the better the website design the more likely it is to generate leads! On second thoughts, however, it wasn’t quite as patronisingly simple as it seemed to some people.

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